I’ve been quite busy lately creating logos for others, and I really enjoy the back-and-forth process with the customer where you see your sketch evolve to a finished design. But creating a logo for yourself, and for your own company, that’s a different story. First of all, you want it to look great of course. This will be the first thing people see when they hear about your business so getting it right from the start is quite essential. It has to be something you can live with for quite some time, and in my opinion, it has to convey som sort of meaning, or project som sort of feelings towards the viewer. Luckily I’m not alone in this since I share Brohemia with my sister Therese, and she always has great ideas and honest feedback.
We wanted a logo which really is a logo in the classic sense. Iconic, deatailed, easily recogniced and with some depth to it. Not just the company name in some hard to find, sometimes tweaked font. Since we also do murals with stencils, we wanted a simplified version of our logo which is linked to the main one. This is what our final selection looked like.
There are some hidden meanings and messages packed into the logo we settled for, and it’s really fun to create a logo like this. Especially since the all-seeing eye / illuminati image has a long history of secrets, hidden messages, myths and alternative theories attached to it. I’ve created an analysis for you guys so you can get a glimpse of the thoughts behind our logo.It also might inspire someone else to turn thoughts and words into visual material. At least I hope so.
With a new logo we needed new work clothes. So we set up a campaign over at Everpress to get our wardrobe sorted. We’ll be selling merch later on as well, but the difference during this first run is that the workwear comes with front and backprint, and is printed on premium garments. This ups the prices a bit, but in the long run, it’s worth it. In case you’re interested in grabbing a shirt, ladies top or sweatshirt or if you’re just curious about how the stuff came out, have a look here.
Before life was as complex as it is right now my sister and I used to paint together under the name Brohemia. Things were going quite well towards the end but as you all know, things happen (good and bad) and we just didn’t have the same time and freedom as we used to. We still did some jobs here and there but not like before. The funny thing is, Brohemia is always there, lurking in the dark like an old friendly demon you catch up with now and then – or actually, it kind of catches you. This time completely off guard.
Our old friend Peter Brobäck who started up addmorecolors.com (and turned it into a goldmine) just appeared out of nowhere, as he always does, with a massive job in hand. And as always, it was too good to pass up. So me and my sister are once again getting the spray cans, razors and markers ready for what will be the biggest job we’ve landed so far. We’re painting four walls, in an old industrial building turned into a restaurant/bar. In Oslo, Norway.
“We decided to go with Brohemia. Vi like the style and the sense of humour in the images. I don’t want to put too many guidelines down, but if they could include some beer, industrial workers and humour into the designs I’d be very happy.” – The client
Dreamjob! And a very generous paycheck. But with a great paycheck comes great responsibility as Spiderman would say if he ran a business. We began with a moodboard.
My sister and I drew up some sketches over a cup of coffee and we very absolutely buzzing with excitement. We’ve taken lots of inspiration from WW2 propaganda posters in the past (the USSR had some amazing artists didn’t they?) and this time was no exception. This is what our sketches looked like a couple of hours into our coffee.
After locking down our ideas I digitalized our ideas and sent them off to the agency. A week later we got the feedback. A few minor changes here and there (add local logo etc.) but all in all, we’re good to go. Here are the digitalized sketches.
Our next step will be the creation of the actual stencils. Since they’re massive, we can’t print them like we used to (the cost of printing would eat up our entire budget) so our plan is to project them onto papers in a large room and trace the images in the correct size with markers. And that’s something I’ll document for the second blog post.
Stay trippy! 😉